Texture powder is quickly becoming a go-to styling product for men with every kind of hair type - including flat hair. The concept behind the hair care product is simple: Texture powder coats hair to add volume, texture, and hold. The fine powder creates friction that leaves space between individual strands. The result is a light-hold product that gives the impression of added volume while letting hair move naturally.
What Is Texture Powder?
The main ingredient in hair powder is silica silylate, a fine powder frequently used in cosmetics, skincare, and hair care products. It's a jack-of-all-trades ingredient, as it can improve slip, reduce clumping, and absorb oils while also acting as a bulking agent. Most hair texture powders contain silica silylate and other ingredients to moisturize the scalp and hair and help the powder hold your style all day.
Brickell's Styling Hair Powder for men relies on natural, organic ingredients like rice bran oil to soften hair and strengthen roots and rosehip to nourish the scalp and promote hair growth. The oils and powder work together to give hair volume without looking cakey, greasy, or crunchy; the result is a natural matte finish. You can use a little or a lot, depending on your desired look. And you don't need to worry about adding more product to touch up your hair if it needs a boost later on; you can reactivate hair powder by tousling your hair with your fingertips and re-styling it.
Benefits of Using Texture Powder
Texture powder is the perfect styling product for anyone who wants to lock in a style without stiffness or crunch. It's ideal for less formal looks where movement and softness enhance the overall style. Hair powder is also great for adding volume to hair, boosting fine, straight strands, or camouflaging signs of thinning hair.
Incredible Hold
Styling powder for men offers a light but strong hold that lasts all day. You can apply it from root to tip to create volume without weighing hair down, as some clays and pomades can. It also doesn't dry to a crunchy cast like some gels or hairsprays. Your hair will stay touchably soft without sacrificing hold.
Hair powder is also perfect for curls, waves, and coils. It smooths and holds curly styles without heavy waxes or mineral oils. You can count on softness and shine without cumbersome ingredients dragging down your natural texture. Hair powder also adds texture and friction to fluffy hair. The powder keeps individual strands slightly apart, making them less inclined to droop and go flat and limp. Instead, the friction between strands holds them in your preferred style all day long.
If you do find that your style needs a mid-day refresh, you can reactivate the hair powder you've already applied. There is no need to pile on more products! Simply tousle the hair near the roots with your fingers to refresh and restore your look.
Added Volume
The raison d'être of any hair powder is to boost volume. There's a reason you see pro stylists and hair care experts reach for hair powder as they start creating big-hair looks. Hair powder is excellent for subtle boosting volume as well as massive bouffant looks. It works for all hair types - including flat hair - by building volume, beginning at the root, and doesn't deflate over the course of the day.
The secret behind hair powder's prowess as a volumizer and texturizer is how the ingredients create an impression of space between individual hair strands without clumping or leaving a dusty cast. Silica silylate creates friction and separates strands, leaving hair looking thicker and fuller. It also helps to lift hair at the root, moving it away from the scalp for an instant volume boost. The naturally increased volume from hair powder is why it's a perfect product for fine hair, thinning hair, or hair that tends to look limp or go flat during the day.
Hair powder is also versatile. You can easily choose how much to use and where to apply it. Distribute it evenly all over your hair for big, all-over volume or use a strategic amount on specific spots that need a little extra fullness. You can apply it to the targeted areas to add fullness right where you want it. As a bonus, the added volume from hair powder can disguise a wide part or spots where your hair is thinning.
Versatility in Styling
Hair powder is fantastic for all hair types and hairstyles. Brickell's Styling Hair Powder is formulated to be light enough that it won't weigh down fine hair, with the perfect amount of rich emollients to provide a reliable hold for thicker hair. You can choose the amount of product based on the length and thickness of your hair so you get a clean matte finish that's right for you.
Hair powder offers light to moderate hold for polished, professional styles or low-key looks with lots of movement. The matte finish lets your natural color and shine show without looking overly glossy. It's the perfect product for all-day hold and fullness that isn't stiff or slick. And there are no limits to the types of styles hair powder can help you achieve:
- If you want to add a touch of volume on top, apply some powder at the crown to lift it where you want it.
- If you want to tame your medium length hair while adding some texture, style hair with texture powder.
- If you need to disguise a wide part or fill in a receding hairline, you can naturally boost the surrounding hair's volume to cover any thinning sections with a natural finish.
- If you want to tame flyaways when you tie longer hair back, hair powder's texturizing properties improve manageability and reduce frizz.
And since hair powder doesn't make your hair look weighed down in tons of styling product, you can confidently apply it only where you need it. No one will be able to tell which sections of hair have hair powder and which don't.
How to Apply Texture Powder
Applying hair powder isn't quite as simple as shaking it directly from the can onto your head, but it's close. Just follow these basic instructions to get all-day volume and hold. If you're new to using Brickell's Styling Hair Powder, test it first to see how much product you need and where you should apply it to get the look you want. Start with less than you think you need, since adding more is easy.
Step 1: Preparing Your Hair
The first step in using hair powder is thoroughly washing or rinsing your hair. Texture powder works best if liquid products like gels or putties are not already on your hair before you apply it. Take the time to shower and wash away any product residue on your strands. (And while you're at it, why not indulge in some of Brickell's luxurious shampoo, conditioner, and body wash.)
If it's part of your routine, you can apply a leave-in conditioner, but don't start layering on other products. Focus on getting your hair completely dry. Hair powder is meant for dry hair and dry hair only. Applying it to wet or damp hair will leave you with clumps of wet powder that don't get distributed through your hair. Blow dry or air dry your hair completely before you style it.
Step 2: Application Technique
Once your hair is dry, you're ready to apply hair styling powder for men. The easiest way to apply Brickell's Styling Hair Powder is to sprinkle a little bit of the powder into your hand and then rake it through your hair or brush it through if you prefer not to use your fingers. You can apply it to your whole head or just to the specific areas you want to style.
Step 3: Distributing the Product Evenly
You can use your fingers or a brush to distribute the powder evenly in the areas where you want it. If there are some spots where you want additional hold, add a bit more powder to enhance the effects. Once you're done applying it, wait a few minutes to let it absorb.
When the texture powder is fully absorbed, you can style your hair however you want. Use your fingers or favorite styling tools to arrange hair to fit your desired look. If you need to refresh your style during the day, massage your hair with your fingertips to reactivate the powder.
Best Hair Styling Powder on the Market
The hair care market has something for everyone. No matter what hair type you have - including fluffy hair - or what style you want, you can pick your own products. Hair powder is no exception. However, you also want to be sure you're choosing a product with the best natural ingredients - that way you get top notch results and a flake-free formula without having to be concerned about exposing your hair and scalp to potentially damaging or harsh ingredients.
You could go through several rounds of testing multiple brands and formulations of hair styling powder - but that is both tedious and expensive. Instead of wasting your time in that elaborate comparison project, we recommend you skip straight to the best product, based on its natural ingredients and undeniable results.
Brickell's Styling Hair Powder for Men
We cannot tell a lie: Our favorite hair styling powder is our very own Brickell's Styling Hair Powder for Men. But we don't make that claim lightly: this formula has been specifically designed for men's hair and will give you texture and volume without a chalky finish or greasy residue.
It's ideal for adding fullness to thinning or straight hair and giving all-day hold to any style you want. It's also great for adding texture to flat hair. It works on all hair types and textures, and it's loaded with natural ingredients like rice bran oil, rosehip, and olive fruit oil. There are no artificial fragrances, so it won't irritate your skin or leave your clothes smelling like a hair salon. These healthy ingredients protect your strands and encourage hair growth to leave your locks strong, voluminous, and perfectly styled.
Maintaining Hair Health With Texture Powder
The point of hair care products is to make your hair look better; they should never result in damaged hair. It doesn't matter how effective a product is for short-term style if it leads to long-term damage to your hair. due to reliance on harsh or irritating ingredients. The good news is that any type of product can be good for your hair as long as it has hair-healthy ingredients.
Brickell is committed to offering a full line of grooming products that are actually good for your hair and skin. We start with nature-based ingredients that will nourish your hair and scalp, while also giving you the desired styling effects. Our hair powder is no exception.
Brickell's Styling Hair Powder is silicone-free and water-soluble, reducing the risk of hair buildup. The formula includes plant-based oils that won't dry your hair or scalp. We formulated our hair powder with rice bran oil and rosehip to nourish the roots of your hair and promote healthy hair growth. We added Olea Europaea (olive) fruit oil for extra moisturizing without waxes or mineral oils. All of these natural emollients are light enough to work without weighing down hair or leaving it greasy. At the same time, they work together to prevent dryness and breakage for shiny, healthy-looking hair.
Brickell promises that our products are good for your hair. That's why they don't contain petrochemicals, sulfates, parabens, phthalates, synthetic fragrances or colors, silicones, or PEGs (polyethylene glycols). Our natural ingredients are gentle on hair, never tested on animals, and 100% vegan. Texture powder for hair gives more than simply a good hair day; our hair care and hair styling products are designed to constantly improve the health of your hair and scalp so you gain confidence in how you look.
Tips To Avoid Product Buildup
Buildup is one of those pesky issues that can happen to anyone, especially when you're making an effort to nail your hairstyle with the best hair styling products for men. Your hair is naturally porous and has a textured surface, so oil, dirt, and styling products can accumulate on the surface of your strands if it's not thoroughly removed regularly.
Even if you shampoo every day, you may experience some degree of product buildup. That's because not all products are washed away easily with gentle shampoos. But don't worry - the good news is that it's easy to identify and reverse buildup on your hair. The first step to managing buildup is understanding what causes it. Several types of gunk can cling stubbornly to hair, including:
- Hair care products: Certain ingredients will linger on hair for a long time with a greasy residue. This makes them effective for holding your style in place, but if they build up, they can make strands look dull, limp, and lifeless. Silicones, mineral oils, and non-water-soluble waxes are prime culprits in product buildup. It's best to opt for a non-greasy formula when possible.
- Pollutants: The air is full of contaminants that can end up on your hair, may not wash out easily, and can result in damaged hair. Pollutants like dust, smoke, pollen, and other particulate matter can cling to your hair and scalp. This can affect hair's appearance and may even impact its health over time.
- Minerals: A variety of minerals are present in tap water, so they're getting into your hair while you shower. Some places have an abundance of minerals like calcium, magnesium, and iron, which contribute to hard water. These substances leave lime scale or orange stains around your drain and can also damage hair if not removed regulalry.
- Oil: Oily hair and skin are all-too-common complaints. Your skin and hair naturally produce a protective and moisturizing oil called sebum. Too much sebum makes hair look greasy and dull. Shampooing with harsh sulfates can strip away sebum - which may seem like a good idea but really isn't. You need a healthy amount of hair oil, otherwise you will dry out your scalp and trigger more sebum production as your body attempts to compensate.
You can tell if your hair has product buildup and greasy residue just by looking at it. A few telltale signs of include:
- Dullness, lack of shine, and flat hair
- Hair that won't hold its natural texture
- Hair that is dry and breaks easily
- Hair that becomes greasy quickly
- Hair that looks limp and lacks volume
- Lifeless hair
- Your usual hair care products don't work as well as they used to
Fortunately, it's not hard to get rid of buildup and restore your hair. This is as simple as washing your hair with a shampoo that contains ingredients that remove buildup and heavy residue. Of course, you don't want to expose your hair to overly harsh detergents or surfactants, so be sure to check the label and avoid over-stripping your hair of important natural oils.
Once you have eliminated existing buildup, try to reduce the risk of developing more buildup by being selective with your styling products. That means looking at ingredient lists and familiarizing yourself with the ingredients most likely to cause buildup. Silicones, waxes, and mineral oil are among the worst culprits for clinging to hair and dragging it down.
Some people also benefit from limiting how often they use sulfate shampoos. Sulfates can strip natural oil and encourage the overproduction of sebum between washes. Reducing the use of sulfates can slow sebum production and make hair less greasy. Look for hair care products with gentle detergents, natural oils, and water-soluble ingredients that rinse away easily. At Brickell, we only use organic, high-quality natural ingredients - which are what you'll find in our Daily Strengthening Shampoo.
Our hair care products, including Styling Hair Powder, don't contain silicones that can build up on hair and leave it dry, dull, and lifeless. It's a non-sticky, zero-residue product. You can confidently use our hair powder for a long-lasting style without weighing down your hair, drying out your scalp, or worrying about developing product buildup that will dull your style. You'll get a naturally flattering clean matte finish.
Complementary Products
Hair powder can be the first product in your styling routine, but it doesn't need to be the only one!
Since hair powder works best on clean hair, choosing a quality shampoo and conditioner (be sure to check the ingredient lists) is a great way to get the most out of texturizing powder. Brickell's Daily Strengthening Shampoo is formulated for volumizing, building hair strength, and stimulating healthy hair growth. It contains ingredients like hydrolyzed wheat protein, amino acids, and vitamin E to strengthen and repair hair that may have experienced damage from heat styling.
Follow that up with our Revitalizing Hair and Scalp Conditioner, which moisturizes the scalp and gives you incredible volume and shine. It even fights dandruff with borage oil, omega-6 fatty acids, and other quality ingredients.
If you want to get a head start on building texture and volume, you can spritz your hair with a lightweight styling product like Texturizing Sea Salt Spray. This alcohol-free spray gives your hair that slightly mussed, beachy look that you get after a day at the shore. It adds weightless volume and texture and provides an excellent foundation for other products. It's great for creating and enhancing waves and curls.
Once your hair is clean, conditioned, salt-sprayed, and completely dry, use Styling Hair Powder to add volume and set your desired style. You can use it alone or add other products with a medium hold formula to increase hold and achieve a more "finished" look.
Try one of Brickell's pomades for a matte or low-shine, high-hold finish. Pomades are wax- or clay-based styling products that can give you a sculpted look that locks hair into place. Topping off hair with some pomade can tame flyaways and reduce the risk of frizz in backcombed hair, especially in humid or rainy weather.
Hair gel is another option for adding hold after styling with powder. Gel offers instant hold and control, giving hair a glossy, high-shine finish. It's a sleek look for nights out or when you need a polished, professional look.
There's no limit to how you can use hair products to switch up your style. Experiment with different combinations to see which looks you like and which combinations work best for your hair. You can rest assured that Brickell's line of hair care products is made with ingredients that maximize hair health and give you the style you want while strengthening your hair.
Texture Powder vs. Dry Shampoo
We know what you're thinking. "Isn't hair powder just dry shampoo in different packaging?" We get that they seem similar, but they're really two very different products.
Dry shampoo is meant to cleanse hair, not style it. Its main ingredients are usually cornstarch or rice starch, which are great for absorbing oil. It can add some volume and texture to your hair, but it isn't as malleable as hair powder and doesn't offer lasting hold.
Texture powder contains silica silylate, which can absorb sebum on the hair and create friction that builds volume and adds texture. In addition, hair powder typically has moisturizing oils to help with style and hold.
If you need to quickly clean your hair without showering, a few sprays of dry shampoo will do the trick. If you want lasting style and hold, use a texture powder like Brickell's Styling Hair Powder to boost volume and lock in your favorite style.
Styling Tips and Tricks
Styling hair is how you elevate your look. Whether you've been rocking the same style since high school or are a pro at mixing up your routine, there is always more to learn about styling. We've compiled some of our favorite tips and tricks to help you expand your styling repertoire and look great every day.
Creating a Perfect Messy Bun
If you have long hair, you probably spend plenty of time with it tied back to keep it out of your face. The man bun is a style staple for long-haired guys, but it can also be a little severe. Loosening up the standard man bun to make it messier gives it a relaxed, fun vibe that works well for hiking, biking, and al fresco dinner dates.
- To start, apply Brickell's Styling Hair Powder and distribute it evenly from root to tip. This will give hair a little texture and grip so it stays put in your loose bun.
- Next, secure your hair into a high ponytail with a hair elastic. Choose an elastic that won't snag or pull your hair to minimize the risk of breakage.
- Next, lightly twist the ponytail around the base, covering the elastic. You can tuck the end under the elastic or secure it with bobby pins inserted into your bun. Gently lift your hair at the roots with your fingers to loosen up the whole look.
If your hair comes loose during the day or you develop frizzy hair, you can take it down, reactivate your hair powder with a quick massage at the roots, and put it back into a messy bun. It's super convenient to have a reworkable styling option. With some practice, you may not even need to look in the mirror while doing it!
Adding Volume to Fine Hair
Fine, straight hair is often resistant to styling. It wants to lie flat and sleek, which can be a great look, especially if it's long enough to put in a slicked-back ponytail. But you might want to add a little oomph in your styling routine if you have shorter hair.
Brickell's Styling Hair Powder is a great product for adding volume and texture to your fine hair because it creates friction between hair strands. Start by washing and drying your hair thoroughly. If you want extra texture, apply sea salt spray on your roots and let them dry completely. Once no wetness remains in your hair, you're ready to start using hair powder - just don't apply it to damp hair.
You may find it helpful to work in sections. Sprinkle a little powder in your hand, then rake it through the front part of your hair, making sure to distribute it evenly. Repeat those steps on the sides and back of your hair. Massage it into the roots and give it a few minutes to absorb completely.
Once the powder is absorbed, use your fingers or a brush to tousle and lift it from the roots. You should be able to create height and volume throughout your hair. If you want a little extra lift, you can add more powder at this stage to create additional texture.
When your hair is styled to your satisfaction, you can choose to top it off with Brickell's Hair Glue to lock your volumized hairstyle in place. Gently massage hair glue over your hair for a strong, all-day hold on a variety of hair styles.
Hair Powder to Style Thinning Hair
Thinning is one of the most common changes men see in their hair. About 80% of men will experience some degree of thinning hair as they age. Some guys go for the fully shaved look and make it work, aka Dwayne the Rock Johnson. But if that's not your jam, a good styling routine can make your hair look great, no matter what stage you're at in the common thinning process or how thick your hair is right now.
You can make hair look fuller with hair care and styling products formulated to improve the appearance of thinning hair. Avoid heavy, sticky products that weigh your hair down and make it look flat and lifeless. Instead, look for products like hair powder that add volume without dragging hair down.
Apply hair powder at the root to lift hair and create separation between the strands. Give the powder a few minutes to absorb fully before styling your hair. You can tousle the strands with your fingers to build loose, casual volume or use a brush to lift and smooth hair. If some areas still look a little thinner, add more powder to bulk up the strands to blend with the thicker areas.
You don't need to worry that hair powder will make your hair loss worse. Quite the opposite. Brickell's Styling Hair Powder is formulated with rice bran oil and rosehip to promote growth and strengthen hair. It moisturizes the skin of your scalp to encourage hair growth and gives hair a healthy shine, so you can trust that it will only improve your hair and scalp health with regular use.
Styling Tips for Beachy Waves
Not much looks cooler than the casual, sun-kissed wavy hair you see in the mirror after a day at the beach. You can achieve that look without hopping a plane to Cabo — though we wouldn't judge if you did! You just need to gather the right products to coax your hair to give vacation vibes at home.
Start with Brickell's Texturizing Sea Salt Spray, which is like ocean mist in a bottle. Our salt spray contains sea salt with vitamin E and hydrolyzed proteins to encourage straight hair to look wavy. Give your damp hair five to ten sprays and massage, then let it dry completely. After the salt spray, your hair should look wavier, and you can increase the volume by applying Styling Hair Powder. Apply powder from root to tip and scrunch a little to shape your waves. The hair powder will hold your beach look all day, but apply a little pomade to lock the style in place. Pomade gives you a firmer hold, with a matte finish that perfects your day-at-the-beach look.
Hair Powder FAQs
How often should you use texture powder?
Brickell's Styling Hair Powder can be used daily. Like all our hair and body products, it is loaded with healthy ingredients that won't damage hair. We use natural oils like rice bran and rosehip to nourish your hair and scalp. We never use silicones and phthalates, which can cause buildup on hair, making it look dull and increasing the risk of breakage.
You should apply every hair care product according to the directions on the package. Don't overuse products, and wash your hair regularly to remove any lingering product residue. Letting the product sit on your hair and scalp for too long can make your hair look flat and dry. It may also irritate the skin of your scalp, causing itching and flaking and negatively affecting hair growth.
Can texture powder be used on all hair types?
Yes! Brickell's Styling Hair Powder is suitable for all hair types and textures. You can use it to add volume to silky straight hair or give a touchable hold to a full head of curls.
Our gentle formula is free of silicones or mineral oils, so it won't weigh hair down or build up on your strands. It's a versatile product that can give height and texture to a short haircut, enhance medium length hair, or tame long hair to keep it shiny and manageable all day long. Use it to style hair of any length.
Is texture powder safe for colored hair?
You can safely and confidently use Brickell's Styling Hair Powder on gray hair that has been colored. None of the ingredients in our hair powder will strip or fade color from your hair. There are no alcohols or detergents that might affect how long the color covers your gray hair. The natural oils in Brickell's Styling Hair Powder moisturize and condition the hair, making colored hair look stronger and healthier.
Will hair powder cause dandruff?
If you're prone to flakes, the idea of adding a powder that might result in even more flakes isn't appealing. Fortunately, Brickell's Styling Hair Powder won't make dandruff worse - it's a flake-free formula.
Dandruff is usually caused by an overgrowth of microbes called Malassezia globosa or Pityrosporum orbiculare. These sci-fi-sounding microorganisms are found on nearly everyone's scalp, where they feed on the natural oils your skin produces. An overgrowth of these microbes can irritate the scalp, leading to increased cell turnover that turns into the flakes we know as dandruff.
Moisturizing products reduce scalp irritation and soothe dandruff's dryness and flakiness. Brickell's Styling Hair Powder's gentle emollients can help moisturize and condition your scalp. To really control dandruff, try Brickell's Relieving Dandruff Shampoo. It reduces flakes and relieves itching with gentle, natural ingredients like Ziziphus joazeiro bark extract, jojoba, and aloe vera. Follow that up with Brickell's Revitalizing Hair and Scalp Conditioner, which soothes and hydrates the scalp with aloe vera, borage oil, and avocado oil.
Hair Powder for a Look You Will Love
Brickell's Styling Hair Powder can be your go-to hair product powder for men, no matter your hair type or preferred style. Hair powder adds volume, improves the look of thinning hair, and holds your style from day to night. Our Styling Hair Powder can be used alone or in combination with our all-natural hair care products, including shampoo, conditioner, pomades, and gel.
Check out all of our men's hair care and styling products and our skin and body products. Here's to every day being a good hair day!
