Brickell Privacy Policy

Last Reviewed/Updated: October 1, 2026

This Privacy Policy describes the types of Personal Information that Brickell Brands LLC, including its subsidiaries and affiliated companies, (“Brickell,” “we,” “our,” or “us”) collects from and about you, how we may use and disclose such information, and your choices and legal rights with respect to such information.

We ask that you carefully review this Privacy Policy, as it applies to the websites (each a “Site”) as well as the services owned, operated, and/or provided by Brickell that display or link to this Privacy Policy, including our offline locations (collectively, our “Services”).

By using our Site and Services, you agree to the collection, use, and disclosure of your Personal Information as described in this Privacy Policy. If you do not agree, please do not use our Services.

For purposes of this Privacy Policy, “Personal Information” refers to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you, and includes “personal data” or similar terms as defined in applicable law.

Table of Contents

Notice at Collection of Personal Information

A. Categories of Personal Information We Collect

We collect the categories of Personal Information identified in the following chart. We generally disclose these categories of Personal Information for business purposes to our service providers, including to payment processors, website management providers, customer management platforms, and security services tools to facilitate our Services and access to the Site.

As indicated in the chart, some of these categories we “sell” or “share” or use for “targeted advertising” (as such terms are defined in U.S. law) with third parties, such as data analytics providers, advertising technology vendors, third-party advertising networks, and social media platforms.

We do not knowingly sell or share Personal Information about persons under the age of 18. Residents of states with an applicable privacy law can click here to opt out of the sale or sharing of your Personal Information, including for targeted advertising.

In certain jurisdictions, you may also choose to enable online, where available, a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). We will process the GPC signal as a request to opt-out.

Categories of Personal Information Collected and Disclosure Status
Category of Personal Information Collected Sold, Shared, or Used for Targeted Advertising?
Identifiers/biographical information, including contact information (name, email address, postal address, telephone number), IP address and similar online identifiers. Yes
Personal Information categories listed in the California Customer Records statute, such as your name or address. Note that we do not collect credit or debit card numbers, which are processed by our payment processors. No
Gender No
Commercial information, including transaction information, items purchased, obtained, or considered and other purchasing or consuming histories or tendencies. Yes
Internet or other electronic network activity information, including IP address, device identifiers, advertising identifiers, browsing history, diagnostic information, and other information collected from and about your interaction with us and the Site. Yes
Geolocation data (imprecise) derived from your IP address. Yes
Audio, electronic, visual, thermal, olfactory, or similar information including call recordings. No
Inferences, meaning inferences drawn from the above-listed categories of Personal Information to create a consumer profile reflecting consumer preferences or characteristics. Yes

We do not collect sensitive personal information.

B. Business and Commercial Purposes for Which We Collect and Use Your Personal Information

  • To provide you with our Services
  • To process your orders and fulfill your orders
  • To create, maintain, customize, and secure your account with us
  • To communicate with you, such as through chat functionality, including to respond to your inquiries/requests and request feedback from you, and to send you important updates and messages about changes to our Services, this Privacy Policy, and/or other applicable terms and conditions
  • To review the usage and maintain the operation of our Services
  • To conduct analysis and develop and/or improve our products and Services
  • To monitor, protect, and maintain the security and integrity of our Services and our business, such as protecting against and preventing fraud, unauthorized transactions, claims and other liabilities
  • To comply with applicable laws and regulations and respond to lawful requests and communications from law enforcement and other government officials
  • To carry out sales and business transactions in which information held by us is among the assets transferred or is otherwise relevant to the evaluation, negotiation, or completion of the transaction
  • To protect our rights, privacy, safety, property and/or those of others
  • To provide you with customized content or targeted offers
  • To engage in data driven targeted advertising
  • To send you information, newsletters, and marketing/promotional material from us and, or on behalf of, our marketing partners and affiliates
  • To fulfill any other purpose for which you provide your Personal Information, at your direction, or as explained to you at the point of information collection.

C. Retention

We will retain your Personal Information for as long as reasonably necessary to provide you with our Services that you request, for marketing purposes unless you opt out as described in our Privacy Policy, or otherwise where permitted or required in accordance with applicable law. We will retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. What this means in practice will vary between different types of information we process and take into account ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations.

Personal Information We Collect

Depending on how you interact with the Services, there are several ways we may obtain Personal Information about you, including through information you provide to us and information we (or our authorized vendors) automatically collect.

A. Information You Provide

We collect Personal Information as listed in the above Notice at Collection from you as follows:

  • When You Use our Services: We collect Personal Information from you when you inquire about or create an account to use the Services or communicate with us.
  • When You Make a Purchase: If you purchase products from us, we or our third-party payment processors collect a payment card number or other payment information including shipping address and contact information.
  • When You Otherwise Provide Your Personal Information: We collect Personal Information that you provide to us through any other interactions, activities, or circumstances that are not otherwise described in this Privacy Policy.

B. Information We Automatically Collect

We and our third-party partners and service providers use a variety of technologies to automatically collect certain information from you when engaging with our Site and Services. We may collect your Personal Information using different data collection technologies, such as cookies, pixels, and tags on our Site, and in email messages and certain online advertisements. For information on the choices you may have with respect to these data collection technologies, see the “Your Privacy Choices and Rights” section below.

The specific types of Personal Information that we, our partners, and service providers may automatically collect when you visit our Site and interact with our Services include:

  • Device and Browser Information: This includes your device’s IP address and/or other unique identifiers, browser type, device type, internet service provider, operating system, and when you access our Services from a mobile device, your device’s approximate location (derived from your device’s IP address or other signals).
  • Usage Information: When you interact with our Site, certain information may be collected by us or our third party vendors, including the date and time of your visit, the pages you view immediately before and after you access our Site, the areas or pages of our Site that you visit, the amount of time you spend viewing or using our Site, items placed or left in your shopping cart on the Site, keystrokes, mouse movements, form field entries, recordings of chat sessions or your use of and inputs to other AI-supported tools, and other use and overall engagement with our Site.
  • Marketing Information: If you receive an email from us, information may be collected about your interactions with the message (e.g., whether you opened, forwarded, or clicked through to our Site).
  • Third-party analytics technologies: We may use third-party analytics tools to better understand who is using our Services, how people are using them, and how to improve their effectiveness as well as the effectiveness of any related content. Please see our disclosure below regarding our use of Google Analytics.

Cookies and Other Similar Technologies

“Cookies” are text files that are placed on your browser by the websites that you visit. Cookies are used for various purposes, including to distinguish you from other users, make your Site navigation more efficient, help remember your preferences, enhance your browsing experience, and improve the use and functionality of our Sites and related content. They can also enable the delivery of relevant and personalized advertisements to you across the Internet.

Please note that cookies and other similar technologies provided by third parties may be placed on our Sites. The providers of these technologies may create one or more identifiers associated with you or your device(s) both on and off our Sites (including our apps) and combine this information with other sources and use the combined information for analytics and/or advertising purposes.

Our Use of Google Analytics and Advertising Technologies

Our Site uses technology provided by Google to facilitate advertising and reporting. We implement Google Analytics cookies to collect Personal Information about you when you visit our Site for purposes of remarketing, impression reporting, and demographic and interest reporting. This information includes browsing and Site usage data and can be combined with other data related to you collected through Google’s advertising cookie or other third-party technology. You can opt out of the use of this technology through the Google Analytics opt-out browser add-on, Google Ad Settings, and/or Ad Settings for mobile apps.

How We Disclose Your Personal Information

Depending on how you interact with the Site and Services, we may disclose each category of your Personal Information that we collect in a number of ways.

We disclose your Personal Information for business purposes to the following categories of recipients:

  • Our Service Providers: We disclose your Personal Information to our service providers that provide business, professional, or technical support services to us, help us operate our business and the Services, or administer activities on our behalf. We require our service providers to only use your Personal Information in connection with providing services to Brickell.
  • Our Research Partners: We disclose your Personal Information to our research partners, including those that administer surveys or conduct research projects in partnership with us or on our behalf.
  • Corporate Affiliates: We may disclose your Personal Information with our affiliated companies or brands for purposes consistent with this Policy and other business and operational purposes.

We may also disclose certain categories of your Personal Information to the following third parties:

  • Advertising Partners: We may disclose your Personal Information to third parties for targeted advertising, including social media platforms, third-party advertising networks, and other parties that assist us in serving and optimizing our advertisements.
  • Third-party Data Providers: We may disclose certain Personal Information to third-party data providers, including data aggregators and data brokers, who collect Personal Information about consumers from various sources to create consumer databases that help companies and brands understand consumer behavior, grow their customer relationships, and meet their marketing and advertising objectives.
  • Relevant Third Parties as Part of a Corporate Transaction: In the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may disclose or transfer your Personal Information to certain third parties, such as the acquiring entity and its advisers.
  • Competent Governmental, Regulatory, and Public Authorities: We may disclose your Personal Information to government and law enforcement authorities, in each case to comply with legal or regulatory obligations or requests.
  • Other Third Parties: We may disclose your Personal Information to other parties at your direction or with your consent, where required by law, or as we believe necessary or appropriate either to:
    1. comply with applicable law;
    2. protect our operations and those of any of our affiliates;
    3. investigate and prevent against fraud;
    4. protect our rights, privacy, safety, or property and/or those of others; or
    5. allow us to pursue available remedies or limit damages that we may sustain.

We may disclose your Personal Information for other reasons that we will describe at the time of information collection or prior to disclosing your information.

Please note that we may de-identify or aggregate Personal Information so that it will no longer be considered Personal Information and disclose such information to other parties for purposes consistent with those described in this Privacy Policy. We will protect de-identified information in accordance with applicable law and will not attempt to “re-identify” the information.

Your Privacy Choices and Rights

Brickell provides you a number of choices with respect to how we collect and process your Personal Information.

a. State Privacy Rights

Residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Texas, Tennessee, Utah, Virginia, or any other state with an applicable privacy law have certain rights relating to the collection, use, disclosure, and other processing of their Personal Information. The exact scope of these rights may vary by state and depending on certain exceptions:

  • Right to Know: You may have the right to know what Personal Information we have collected about you, including the categories of Personal Information collected, inference made using your Personal Information, the sources from which the Personal Information is collected, the business or commercial purpose for collecting, selling, or sharing Personal Information, the categories of third parties to whom we disclose Personal Information, the categories of Personal Information disclosed to third parties, and the specific pieces of Personal Information we have collected about you. You may also have the right to access this Personal Information in a portable format.
  • Right to Request Categories of Third Parties: You may have the right to request a list of the categories of third parties with which we disclose or sell your Personal Information.
  • Right to Request Specific List of Third Parties: You may have the right to request a list of the specific third parties to which we disclose or sell your Personal Information.
  • Right to Access a List of Specific Third Parties: RI residents can access a list of all third parties to which we have disclosed or sold your Personal Information by submitting a privacy inquiry.
  • Right to Delete: You may have the right to request that we delete Personal Information that we have collected from or about you, subject to certain exceptions.
  • Right to Correct: You may have the right to correct inaccurate Personal Information that we may maintain about you, subject to appropriate verification. Where appropriate, we may comply with a right to correct by deleting your Personal Information.
  • Right to Opt Out of Sale, Sharing, and Targeted Advertising: We use and disclose to third parties Personal Information for analytics and advertising purposes which may be considered a “sale” under applicable state laws. Accordingly, you may have the right to opt out of the sale or "sharing" of your Personal Information, or the use and disclosure of your Personal Information for “targeted advertising“ (as these terms are defined in applicable law).

Exercising the right to opt out: To exercise your right to opt out of sale, sharing, and targeted advertising, please click here or the “Do Not Sell or Share My Personal Information” link in the footer of the Site.

In some jurisdictions, you may choose to enable a tool that automatically communicates your opt-out preferences to all businesses that you interact with online. If you enable a browser-based opt-out preference signal, such as the GPC, upon receipt or detection, we will treat the signal as a valid request to opt out of sale, sharing, or targeted advertising linked to that browser and, where we can do so, consumer profiles that we have associated with that browser. Please note that if you use different browsers or browser profiles, you will have to enable the signal on each one that you use. For more information about GPC, please visit the Global Privacy Control site. We will never ask you to verify your identity to exercise your right to opt out of the sale of your Personal Information.

Exercising other rights: To exercise all other privacy rights, please contact us by phone at 1-877-598-0060 or email us at privacy@brickellmensproducts.com. Please put the statement “Your Privacy Rights” in the subject field of your email.

To protect the confidentiality of yours and others’ Personal Information, we will only complete your request when your identity has been verified (other than for requests to opt out). We will seek to match the information in your request to the Personal Information we maintain about you. As part of our verification process, we may ask you to: submit additional information, use identity verification services to assist, or, if you have set up an account on our Site, to sign into your account as part of our identity verification process. Where permitted under applicable law, we may decline a request if we are unable to verify your identity (or an agent’s authority to make the request) and confirm the Personal Information we maintain relates to you. You are not required to create an account to exercise your state privacy rights.

Authorized agents: In certain states, consumers may designate an authorized agent to exercise their privacy rights. You may designate an authorized agent to submit requests on your behalf using the methods described in this section. However, we may require written proof of the agent’s permission to do so and verify your identity directly with you where permitted.

Right to appeal: Depending on your U.S. state residency, you may have the right to appeal a decision we have made in connection with your privacy rights request. To appeal a refusal to take action on your request, please contact privacy@brickellmensproducts.com. If you are unsatisfied with the way that we have handled your appeal, you may have the right to complain to your state’s attorney general.

Right to non-discrimination: You will not receive retaliatory or discriminatory treatment in connection with a request to exercise your privacy rights described in this section. However, the exercising of the rights described above may result in a different price, rate, or quality/level of product or service where that difference is reasonably related to the impact the right has on our relationship with you or is otherwise permitted by law.

California Shine the Light: Subject to certain limits under California Civil Code § 1798.83, California residents may ask us to provide them with (i) a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and (ii) the identity of those third parties. To opt out, please click here.

You are not required to create an account to exercise your state privacy rights.

b. Interest-Based Advertising

Self-regulatory industry organizations such as the Digital Advertising Alliance (DAA) offer browser-based opt-out tools for the companies that participate in them. Please visit the DAA’s AdChoices Control Platform for more information.

c. Marketing and Promotional Communications

From time to time, we may send you marketing and promotional communications, including special offers from us or our partners. If you no longer wish to receive promotional and marketing emails from us, you may opt out of such communications at any time by following the opt-out instructions included in any promotional or marketing email you receive from us.

Notice of Financial Incentive

Brickell may offer financial incentives to promote our products and Services. These may include:

  • Discounts, coupons, and special offers when you sign up for our email list, participate in a marketing promotion or sweepstakes, create an account, or place your first order.
  • Points programs, where you earn points for certain purchases that can be redeemed for discounts or coupons.

We may ask you to provide Personal Information in connection with these promotions, including the following Personal Information: name, email address, phone number, home address, etc. Because these promotions involve the collection of Personal Information, they may be interpreted as “financial incentive” programs or “bona fide loyalty programs.” We use this information for the purposes described above under the section titled “Notice at Collection of Personal Information,” including for targeted advertising. We may share your Personal Information with third parties as described in our “Notice at Collection of Personal Information,” including data analytics providers, advertising technology vendors, and social media platforms.

Participation in any financial incentive is optional. To enroll, please visit our Site and click “New Customer Offer.” You may withdraw from the program at any time by emailing privacy@brickellmensproducts.com. To stop receiving our coupons or discounts in your email, you may unsubscribe from our emails by clicking the “unsubscribe” button at the bottom of any such email. If you ask us to delete your Personal Information, we will not be able to provide you with access to these programs. We may stand up new incentive programs from time to time – information on how to sign up and opt out of these programs will be provided as applicable.

The value of any financial incentive we offer is reasonably related to the value of any Personal Information you provide to us. We estimate the value of your Personal Information by considering, without limitation, the expenses we incur from collecting your Personal Information and/or providing the financial incentive to you, the revenue generated by your use of the financial incentive, and any improvements we can make to our products and services based on aggregating information obtained through the financial incentive program.

Please note that we may provide additional terms that apply to a particular financial incentive. If applicable, those terms will be presented to you at sign up.

International Transfers

Brickell is a global business and it, or its service providers, may process, transfer, and store information about our users on servers located in a number of countries inside of the EEA or UK, or outside of the EEA or UK, including in the United States. When you use our Service, your data may be transferred to locations within the EEA or UK, or outside of the EEA or UK. In some of these locations, data protection laws may be less stringent than in the EEA or UK. To ensure that your Personal Information is adequately protected, we only transfer your Personal Information subject to suitable safeguards being in place.

In particular, where we transfer your information outside the EEA or UK, and where required by law, we implement an approved data transfer mechanism in place, such as the standard EU Model Clauses. To find out more about how we safeguard your information (including obtaining a copy of such safeguards) in relation to transfers outside the EEA, please contact us via the details in the “How to Contact Us” section below.

Our Services may have links to third-party services, which may have privacy policies that differ from our own. We are not responsible for the practices of such sites.

Children’s Privacy

Our Services are intended for a general audience. We do not direct our Services to individuals under eighteen (18), nor do we knowingly solicit or collect any Personal Information from minors.

Data Security

We have implemented physical, administrative, and technical safeguards to maintain the security, confidentiality, and integrity of your information. However, as no transmission of information over the internet is absolutely secure, we cannot guarantee the safety of your information.

Revisions to This Privacy Policy

We reserve the right to update or modify this Policy at any time without prior notice by posting a revised version of the policy on the Site. If we make material changes to this Policy, we will notify you by temporarily noting “UPDATED” next to the Privacy Policy link in the footer of our Site or directly communicating with you via email or your account. Your use of the Site or any Brickell Services following revision to this Policy constitutes your agreement that all information collected from or about you after the revised policy is posted will be subject to the terms and conditions of the revised policy. The date listed above indicates the most recent change or update to this Policy. Where required by applicable law, we will obtain your opt-in consent if we use Personal Information that we previously collected about you for a purpose that is materially different from the purposes we described in the version of our Privacy Policy applicable to you at the time we collected that Personal Information.

How to Contact Us

If you have any questions or concerns about this Privacy Policy or the practices described herein, you may contact us at privacy@brickellmensproducts.com, by phone at 1-877-598-0060, or by mail to:

Privacy at Brickell Brands
167 Rumery Street, Building 2
South Portland, ME 04106
United States