STEP BY STEP GUIDES

Here is the best sequence to apply products - when in doubt apply THINNEST TO THICKEST.
Proper shaving isn’t just shave cream and a razor. Follow these steps for best results
These are the products we developed for treating acne prone skin. Apply them in this order.
Our most advanced skincare routine, for ageless skin
A complete hair care routine with completely natural ingredients.
1CLEANSE

Wet your face with warm water. Pour a quarter-size amount of men’s face wash into your hand and rub to activate the formula. Apply it gently to your face, then rinse.

CLEANSE
2EXFOLIATE

Apply a quarter-size amount of face scrub for men onto your face, rubbing in a gentle circular motion. Rinse thoroughly with cool water. 2-3 times a week.

EXFOLIATE
3TONER

Spray men’s skin toner onto a cotton ball or directly onto your dry skin. If using a cotton ball, gently pat oily, shiny, and acne prone areas.

TONER
4DAY SERUM

Apply a pea-size amount of our men’s serum onto your face. Rub in gently and allow to absorb completely before continuing with your routine.

DAY SERUM
5MOISTURIZER

Massage a nickel-size amount of face moisturizer for men onto your skin, including your entire face and neck. Use just enough to cover your skin thoroughly without leaving any excess

MOISTURIZER
6EYE CREAM

Use the tip of your index finger to apply a pea-size amount of under eye cream for men below and around each eye, including the upper cheekbone.

EYE CREAM
1CLEANSE

Wet your face with warm water. Pour a quarter-size amount of men’s face wash into your hand and rub to activate the formula. Apply it gently to your face, then rinse.

CLEANSE
2TONER

Spray men’s skin toner onto a cotton ball or directly onto your dry skin. If using a cotton ball, gently pat oily, shiny, and acne prone areas.

TONER
3NIGHT SERUM

Apply a pea-size amount of our men’s serum onto your face. Rub in gently and allow to absorb completely before continuing with your routine.

NIGHT SERUM
4
or
ANTI AGING CREAM

Massage a nickel-size amount of anti-aging cream for men onto your face, especially targeting your forehead, the area around your eyes, and any other wrinkle-prone spots.

ANTI AGING  CREAM
5MOISTURIZER

Massage a nickel-size amount of face moisturizer for men onto your skin, including your entire face and neck. Use just enough to cover your skin thoroughly without leaving any excess.

MOISTURIZER
6EYE CREAM

Use the tip of your index finger to apply a pea-size amount of under eye cream for men below and around each eye, including the upper cheekbone.

EYE CREAM
1CLEANSE

Wet your face with warm water. Pour a quarter-size amount of men’s face wash into your hand and rub to activate the formula. Apply it gently to your face, then rinse.

CLEANSE
2EXFOLIATE

Apply a quarter-size amount of face scrub for men onto your face, rubbing in a gentle circular motion. Rinse thoroughly with cool water.

EXFOLIATE
4SHAVE

Apply a quarter-size amount of our men's shaving cream to your shave area with your hands (not designed to be used with a brush).

SHAVE
5SOOTHE

After shaving and rinsing your face thoroughly, apply a nickel-size amount of our alcohol-free aftershave, making sure to cover the entire shaved area.

SOOTHE
1ACNE CONTROLLING CLEANSER

Wet your face with warm water. Pour a quarter-size amount of men’s face wash into your hand and rub to activate the formula. Apply it gently to your face, then rinse with cool water

ACNE CONTROLLING CLEANSER
2ACNE CONTROLLING MOISTURIZER

Use your hands to gently massage a nickel-size amount of our acne moisturizer for men over your entire face.

ACNE CONTROLLING MOISTURIZER
3ACNE SPOT TREATMENT

Squeeze a pea-size amount of this concentrated acne treatment on the tip of your index finger and gently rub onto individual blemishes. (Not a preventative treatment - only use on acne breakouts as they occur.)

ACNE SPOT TREATMENT
4CLEARING SCAR CREAM

Gently rub a nickel-size amount of scar cream onto affected skin. (Be careful not to tug at the skin as this can worsen scarring.)

CLEARING SCAR CREAM
1ANTI AGING CLEANSER

Wet your face with warm water. Pour a quarter-size amount of men’s face wash into your hand and rub to activate the formula. Apply it gently to your face, then rinse with cool water.

ANTI AGING CLEANSER
2REPAIRING NIGHT SERUM

Apply a pea-size amount of our men’s face serum onto your face. Rub in gently and allow to absorb completely before continuing with your routine.

REPAIRING NIGHT SERUM
3
or
ANTI AGING MOISTURIZER

Massage a nickel-size amount of face moisturizer for men onto your skin, including your entire face and neck. Use just enough to cover your skin thoroughly without leaving any excess.

ANTI AGING MOISTURIZER
4ANTI AGING CREAM

Massage a nickel-size amount of anti-aging cream for men onto your face, especially targeting your forehead, the area around your eyes, and any other wrinkle-prone spots.

ANTI AGING CREAM
5EYE CREAM

Use the tip of your index finger to apply a pea-size amount of under eye cream for men below and around each eye, including the upper cheekbone.

EYE CREAM
1SHAMPOO

Apply a quarter-size amount of our hair thickening shampoo for men (or more depending on hair length) to wet hair and massage into a rich lather to cleanse your hair and scalp. Rinse well and repeat if necessary

SHAMPOO
2CONDITION

Massage a quarter-size amount (or more depending on hair length) of our conditioner into wet hair, hair ends, and scalp. When done, rinse hair thoroughly

CONDITION
3
or
STYLE SEA SALT SPRAY

Apply 5-10 sprays of our men’s sea salt spray directly to your dry or damp hair. The drier your hair is, the more matte the finish will be. For the best results, apply the spray close to the roots of your hair.

STYLE SEA SALT SPRAY
4STYLE POMADE

Rub a nickel-size amount (or more depending on hair length) of pomade in your hands to warm it until it reaches your desired consistency. Then work the product into your hair from front to back, using more where necessary to achieve your preferred style.

STYLE POMADE
Here is the best sequence to apply products - when in doubt apply THINNEST TO THICKEST.
Proper shaving isn’t just shave cream and a razor. Follow these steps for best results
These are the products we developed for treating acne prone skin. Apply them in this order.
AM PM
1CLEANSE + -
Wet your face with warm water. Pour a quarter-size amount of men’s face wash into your hand and rub to activate the formula. Apply it gently to your face, then rinse.
2EXFOLIATE + -
Apply a quarter-size amount of face scrub for men onto your face, rubbing in a gentle circular motion. Rinse thoroughly with cool water. 2-3 times a week.
3TONER + -
Spray men’s skin toner onto a cotton ball or directly onto your dry skin. If using a cotton ball, gently pat oily, shiny, and acne prone areas.
4DAY SERUM + -
Apply a pea-size amount of our men’s serum onto your face. Rub in gently and allow to absorb completely before continuing with your routine.
5MOISTURIZER + -
Massage a nickel-size amount of face moisturizer for men onto your skin, including your entire face and neck. Use just enough to cover your skin thoroughly without leaving any excess
6EYE CREAM + -
Use the tip of your index finger to apply a pea-size amount of under eye cream for men below and around each eye, including the upper cheekbone.
1CLEANSE + -
Wet your face with warm water. Pour a quarter-size amount of men’s face wash into your hand and rub to activate the formula. Apply it gently to your face, then rinse.
2TONER + -
Spray men’s skin toner onto a cotton ball or directly onto your dry skin. If using a cotton ball, gently pat oily, shiny, and acne prone areas.
3NIGHT SERUM + -
Apply a pea-size amount of our men’s serum onto your face. Rub in gently and allow to absorb completely before continuing with your routine.
4ANTI AGING CREAM + -
Massage a nickel-size amount of anti-aging cream for men onto your face, especially targeting your forehead, the area around your eyes, and any other wrinkle-prone spots.
5MOISTURIZER + -
Massage a nickel-size amount of face moisturizer for men onto your skin, including your entire face and neck. Use just enough to cover your skin thoroughly without leaving any excess.
6EYE CREAM + -
Use the tip of your index finger to apply a pea-size amount of under eye cream for men below and around each eye, including the upper cheekbone.
1CLEANSE + -
Wet your face with warm water. Pour a quarter-size amount of men’s face wash into your hand and rub to activate the formula. Apply it gently to your face, then rinse.
2EXFOLIATE + -
Apply a quarter-size amount of face scrub for men onto your face, rubbing in a gentle circular motion. Rinse thoroughly with cool water.
4SHAVE + -
Apply a quarter-size amount of our men's shaving cream to your shave area with your hands (not designed to be used with a brush).
5SOOTHE + -
After shaving and rinsing your face thoroughly, apply a nickel-size amount of our alcohol-free aftershave, making sure to cover the entire shaved area.
1ACNE CONTROLLING CLEANSER + -
Wet your face with warm water. Pour a quarter-size amount of men’s face wash into your hand and rub to activate the formula. Apply it gently to your face, then rinse with cool water
2ACNE CONTROLLING MOISTURIZER + -
Use your hands to gently massage a nickel-size amount of our acne moisturizer for men over your entire face.
3ACNE SPOT TREATMENT + -
Squeeze a pea-size amount of this concentrated acne treatment on the tip of your index finger and gently rub onto individual blemishes. (Not a preventative treatment - only use on acne breakouts as they occur.)
4CLEARING SCAR CREAM + -
Gently rub a nickel-size amount of scar cream onto affected skin. (Be careful not to tug at the skin as this can worsen scarring.)
1ANTI AGING CLEANSER + -
Wet your face with warm water. Pour a quarter-size amount of men’s face wash into your hand and rub to activate the formula. Apply it gently to your face, then rinse with cool water.
2REPAIRING NIGHT SERUM + -
Apply a pea-size amount of our men’s face serum onto your face. Rub in gently and allow to absorb completely before continuing with your routine.
3ANTI AGING MOISTURIZER + -
Massage a nickel-size amount of face moisturizer for men onto your skin, including your entire face and neck. Use just enough to cover your skin thoroughly without leaving any excess.
4ANTI AGING CREAM + -
Massage a nickel-size amount of anti-aging cream for men onto your face, especially targeting your forehead, the area around your eyes, and any other wrinkle-prone spots.
5EYE CREAM + -
Use the tip of your index finger to apply a pea-size amount of under eye cream for men below and around each eye, including the upper cheekbone.
1SHAMPOO + -
Apply a quarter-size amount of our hair thickening shampoo for men (or more depending on hair length) to wet hair and massage into a rich lather to cleanse your hair and scalp. Rinse well and repeat if necessary
2CONDITION + -
Massage a quarter-size amount (or more depending on hair length) of our conditioner into wet hair, hair ends, and scalp. When done, rinse hair thoroughly
3STYLE SEA SALT SPRAY + -
Apply 5-10 sprays of our men’s sea salt spray directly to your dry or damp hair. The drier your hair is, the more matte the finish will be. For the best results, apply the spray close to the roots of your hair.
4STYLE POMADE + -
Rub a nickel-size amount (or more depending on hair length) of pomade in your hands to warm it until it reaches your desired consistency. Then work the product into your hair from front to back, using more where necessary to achieve your preferred style.