The Grooming Manual
When it comes to skincare, some guys are still stuck in the Dark Ages. Somehow, they've gotten it stuck in their heads that skincare is not masculine. That to be a man - a real man's man - you have to have dirty, wrinkled, dried out skin.
Yeah, definitely not.
For starters, there's no one right way to "be a man" or choose to express your masculinity. On top of that, taking care of your appearance is central to your self expression. So what kind of man do you want to be? One who declares with his appearance, "I couldn't possibly care less about the way I look"? Or the guy who instantly impresses because he clearly takes himself - and the way he looks - seriously?
If you're struggling with how a men's skincare routine fits into your lifestyle - or trying to help someone get over their own hangups - these tips will help.
Hangup #1 - Skincare isn't masculine.
Reality: Successful men have always made skincare and grooming a priority.
Skincare and grooming are not new to 21st century men. Not by a long shot. Thousands of years ago, ancient Egyptians were using their own skincare products to treat acne and other skin issues. While you shouldn't go back to those ancient formulas, the fact remains that successful men have always made time for skincare.
It makes sense. Whether you're leading an entire nation as Pharaoh - or just trying to impress and take the lead around the workplace - looking your best is important. If you want to slow down the aging process and smooth out any wrinkles or fine lines, try our Advanced Anti-Aging Routine.
Hangup #2 - I don't want people to know I'm worried about my skin.
Reality: They'll notice how good you look. That's it.
Guys, chill out. You don't have to announce your skincare routine to the world. You don't have to let everyone know that you're using face scrub for men before you shave to prevent ingrown hairs and razor burn. You don't have to tell anyone that you apply vitamin C anti-aging cream for men before you come into the office.
Just do it. And let the complements roll in as everyone around you starts to notice the results.
The truth is, people are going to notice the way you look - and how good or bad your skin looks - regardless of what you do. So what would you rather people think - "Wow, his skin is really looking rough," or "Man, his skin looks great. I wonder how he does it"?
It doesn't take much to start seeing results. The best face care routine for men can start with just two products - face wash for men and face moisturizer for men.
Hangup #3 - I don't need skincare products. Just a bar of soap is plenty for me.
Reality: Bad habits catch up with you eventually.
Aging affects everyone differently, but it's still an undeniable reality of life. You get older. Your body gets older. It becomes noticeable.
Starting as early as your mid-20's, your body starts intrinsic aging. For example, collagen production begins to slow down. That means your skin gets less firm and elastic, leading to wrinkles and fine lines. As years of UV exposure add up, pigmentation issues start to show up. It happens to everyone.
So while you may not notice many signs of aging right now, they are coming for sure. The best way to prevent and slow down the aging process is a regular, effective skincare routine for men.
If you're brand new to skincare, try one of our free sample kits. Use yours to develop a personalized routine. That way you can enjoy the benefits - and ditch the hangups - of a daily skincare habit.